WELCOME

Thank you for being a part of the That's Vogue family. We are deeply moved and happy that you have chosen to ride this journey with us and to show our deepest appreciation, we will be giving 10% off on any handbags from date of website launch, to 1st April, 2018. In addition to the discount, just for subscribing, you will also receive and additional 5% off. So that's 15% discount on your first order.

Why I am doing this: The THAT"S VOGUE Story

In 2016 I received some life-changing news, which tested my faith in God. Through prayers and with the help of my friends and family, I rallied, overcome and became a stronger person. I was a thirty-seven year old running my first entrepreneurial startup business: an event management company.

Although being my first passion, I always had a love for fashion and helping others.

Seeing a Need
I was privy to be a part of a group who visited homes/orphanages once a year, to distribute, toys, food et.c. That experience heightened my awareness of the many socially displaced children in Trinidad and Tobago. Although the concept of making a difference in these kids lives were paramount, as with many half-formed ideas that came to me, I tabled it for the moment.

It then occurred to me that many kids lacked proper footwear or basic essentials to attend school, even in a relatively well-developed country like Trinidad and Tobago.

I wanted to do something about it. But what?

Call to Action
My first thought was to start my own shoe-based charity, but instead of soliciting shoe donations, I would ask friends and family to donate money to buy the right type of shoes for these children on a regular basis. I have a large family and lots of friends, but it wasn't hard to see that my personal contacts could dry up sooner or later. And then what? These kids needed more than occasional shoe donations from strangers.

Then I began to look for solutions in the world I already knew: business and entrepreneurship. An idea hit me: Why not create a for-profit business to help provide shoes for these children? Why not come up with a solution that guaranteed a constant flow of shoes, not just whenever kind people were able to make a donation? In other words, maybe the solution was in entrepreneurship, not charity.

I felt excited and energized and shared those feelings with my husband. I said to him: "I'm going to start an on-line company which facilitates the needs of children attending primary school; and for every pair of shoes or handbag I sell, I'm going to give 2% towards purchasing a pair of new shoes to a child in need". It was suggested to me, why not establish an affiliate programme for interested persons, who are willing to help these kids. We can place our banners on our each other websites as partners in this initiative.

This strategy is a simple concept: Sell a pair of shoes today, give a pair of shoes tomorrow. Something about the idea felt so right, even though I have no experience, or even connections, in the shoe business. I did have one thing that came to me almost immediately: a name for my new company. I called it THAT'S VOGUE. I'd also been playing around with the phrase "One for One,". (Now you know my name is Diane but my concept is called THAT'S VOGUE. To me it's not about a person. It's about a promise -- a better tomorrow.)